A technology company is an organization that wouldn’t (indeed, couldn’t) exist if it weren’t for technology. Tech companies deliver completely new products to the market by way of either:


Push:

When the organization uses a new invention to create a new market. It’s from this that the idea that the customer doesn’t know what they want until they have it comes. Sony Walkman might be considered a push technology whereas the later Apple iPod isn’t the same notion.



Pull:

When the economy or an industry reveals a problem to be fixed and technology creates the solution. Here, Apple’s iPod applies since the portable player already existed and with the emergence of MP3s, the market revealed a problem to solve with a new technology.