Tech-Enabled

Businesses

Tech-Enabled Businesses

A tech-enabled business uses existing tools, platforms, libraries, and frameworks to make a company or a solution it provides more efficient or effective. Tech-enabled businesses are greatly valued over businesses that are not, particularly in today's digital / online driven economy.

Tech-enabled companies aren’t building the internet, mobile devices or social media platforms; they’re using those technologies. These types of businesses may be innovating (or even jusr re-inventing the wheel) but not inventing anything !!

Ghana is part of the fast-paced globalised economy characterised by technological change, disruption, uncertainties, and fierce competition. Hence you can't afford to do business the same old ineffective, inefficient and laborious way.

Countries and organisations everywhere operate in a boundaryless world market. To succeed in this new global economic construct and become a significant player in trade and manufacturing, your business must build the four(4) focus areas to power a new economy by aggressively investing to:

• Develop, empower and liberate a high-quality, predominantly young workforce in a new business culture that rewards innovation, productivity, and global best performance;

• Raise productivity across your business value chain and modernise product and service delivery;

• Leverage the competitive advantages with the greatest potential for economic and jobs growth;

• and take on the challenge of rapid, ICT-enabled growth and world-class competition in productive sectors where your business can perform at high levels of efficiency and productivity.



CHARACTERISTICS OF TECH-ENABLED BUSINESSES

Tech-enabled businesses sit on a spectrum.

• Mostly using off-the-shelf and open-source software

• Less than 1-year go-to-market time

• Mores sales and marketing staff than technologists

• Using technology to raise margins in an existing market

• Faster time to first revenue, profitability

• Likely to be eclipsed by larger competitors if they can’t grow fast enough

• More likely to find product-market fit

• Less expensive to start • Low technical risk




EXAMPLES OF TECH-ENABLED BUSINESSES

These types of businesses must not be confused with High Tech Startups or Businesses.

• Most software startups today are tech enabled businesses. While these companies have the potential to get just as big as high tech companies, invention is not their key to success.

For example, Hired.com is a “talent marketplace” for developers - essentially a tech-enabled recruiting firm - that takes a 15% commission on every placement they make.






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