Digital-First Strategy
There is a significant increase in the wave of Digital Transformation across the globe (Ghana inclusive). As a result, we can see three emerging types of companies in the post-pandemic panorama.
First, companies with traditional models that are not planning changes to their business processes. Second, companies that are transforming their business models through modern technologies. Last, companies that operate with a Digital-First approach.
According to McKinsey, businesses that operate with a Digital-First approach tend to achieve greater productivity and growth. They have a 30% increase in customer satisfaction, a 20% improvement in employee satisfaction, and overall economic gain.
Forces behind Digital-First organisations
Higher consumer expectations, economic pressures, and an increasing need for rich digital experiences.
These businesses embrace a new digital mindset to reconsider every aspect of their business. This ultimately translates into a wealth of benefits and positive outcomes.
What is Digital-First?
Digital-First is a concept that can be applied to many things related to digital technologies. The most common use is Digital-First approach or mindset: thinking Digital-First means establishing a process or a model that considers today’s user needs and addresses them, regardless of the specific technology that would be leveraged to make it happen.
Ideally, how would a modern user order a product from your brand? What steps should they follow? After strategizing and designing a modern digital user journey, a company chooses the technology or adjusts its existing stack to make this journey come to life.
Characteristics of Digital-First Businesses
Responsive
Many businesses are still behind in the effective use of data. A truly Digital-First enterprise does the opposite and goes beyond.
Digital-First businesses invest in digital solutions that help to collect user data. Such data gives them deeper insight into customer behavior. In turn, this allows them to adjust their offering by designing better products and services.
Most traditional companies have learned to react to data with marketing and R&D efforts. In contrast, Digital-First businesses engage systematically with their audiences and set the pace. These businesses embrace data-driven decision-making and use it to fuel business growth.
Omnichannel
Integrated
Flexible
Focussed
Are you ready to become a Digital-First business?
The only way to future-proof your business is with a Digital-First strategy. Being Digital-First means implementing technology with agility to benefit your stakeholders.
A Digital-First business is a business with digital processes that have a high level of maturity. But this is not the same as owning modern technology.
In today’s world, a Digital-First business leverages modern digital technology to resolve its user’s needs in the most efficient and intuitive way and has internal processes to learn from its users’ behavior and continue to provide a rich and modern digital experience through its channels.
This approach unleashes the value trapped in data to achieve efficiency and cost improvements.
We have partnered with a number of global brands and organisations (within and outside the TDG Ecosystem) to help you leverage a Digital-First approach.
Signup today, and let us show you how you can successfully transform your business with our help.
RELATED PAGES
Digital-First Policy
Platform Services
Direct Funding Options
According to McKinsey, businesses that operate with a Digital-First approach tend to achieve greater productivity and growth. They have a 30% increase in customer satisfaction, a 20% improvement in employee satisfaction, and overall economic gain.
Forces behind Digital-First organisations
Higher consumer expectations, economic pressures, and an increasing need for rich digital experiences.
These businesses embrace a new digital mindset to reconsider every aspect of their business. This ultimately translates into a wealth of benefits and positive outcomes.
What is Digital-First?
Digital-First is a concept that can be applied to many things related to digital technologies. The most common use is Digital-First approach or mindset: thinking Digital-First means establishing a process or a model that considers today’s user needs and addresses them, regardless of the specific technology that would be leveraged to make it happen.
Ideally, how would a modern user order a product from your brand? What steps should they follow? After strategizing and designing a modern digital user journey, a company chooses the technology or adjusts its existing stack to make this journey come to life.
Characteristics of Digital-First Businesses
Responsive
Many businesses are still behind in the effective use of data. A truly Digital-First enterprise does the opposite and goes beyond.
Digital-First businesses invest in digital solutions that help to collect user data. Such data gives them deeper insight into customer behavior. In turn, this allows them to adjust their offering by designing better products and services.
Most traditional companies have learned to react to data with marketing and R&D efforts. In contrast, Digital-First businesses engage systematically with their audiences and set the pace. These businesses embrace data-driven decision-making and use it to fuel business growth.
Omnichannel
Integrated
Flexible
Focussed
Are you ready to become a Digital-First business?
The only way to future-proof your business is with a Digital-First strategy. Being Digital-First means implementing technology with agility to benefit your stakeholders.
A Digital-First business is a business with digital processes that have a high level of maturity. But this is not the same as owning modern technology.
In today’s world, a Digital-First business leverages modern digital technology to resolve its user’s needs in the most efficient and intuitive way and has internal processes to learn from its users’ behavior and continue to provide a rich and modern digital experience through its channels.
This approach unleashes the value trapped in data to achieve efficiency and cost improvements.
We have partnered with a number of global brands and organisations (within and outside the TDG Ecosystem) to help you leverage a Digital-First approach.
Signup today, and let us show you how you can successfully transform your business with our help.
RELATED PAGES
Digital-First Policy
Platform Services
Direct Funding Options